MEGA-MARKETING
TECHNIQUES FOR THE
PRIVATE INVESTIGATIVE AGENCY
How To Drastically Increase Your P.I. Business- By Ralph D. Thomas $45.00

Special Internet Discount Pricing: $35.00

The key to success to the private investigative business is obtaining assignments. Lots of assignments. Here's the manual that's already being hailed as the "bible" on the subject. Unique and unusual highly effective techniques are taught that show you how you can get your telephone to "ring off the hook with new case assignments." You will learn how to do research in the courthouse finding loads of prospective business and how to turn them into clients fast. You will learn to make advertising pay you instead of cost you. You will learn how to obtain the media's attention and get in print and on radio and television talk shows. You learn how and where to get booked into conventions of the people who are major clients so you can give speeches that get you work. Learn the real secrets of how some P.I.s are getting books published and what it is doing for their business. Find out the real inside tricks of getting your photograph into your newspaper. Get the real tricks of the trade on how to use direct mail to build your business. Learn how you can start getting booked on television talk shows. There has never been anything like this manual on the market before and you will find it not only interesting but jam packed with high power techniques that will give your investigative business the edge. Subject outline:

  • SPECIALIZATIONS: What to specialize in and how to develop your expertize.
  • OBTAINING CASES: Types of cases you can prospect for in the courthouse and start working next week. How to do courthouse research and locate cases without clients. How to use the telephone and mail to make prospects want your investigative service. How to design your business cards, letterheads and brochure and what they should say. Why cold calling for business is the least effective technique and the other things you can do to avoid it. The most lucrative specialties you can get into, why they are so hot and the identification of the prospects whom you should approach.
  • ADVERTISING: Why most advertising does not work and how to make your advertising successful. How and where to get listed in specialized directories. The real secrets of yellow page advertising. How to write ad copy that gets results. How to use direct mail to win more clients. How to use mailing lists and were to get them. Why 75% of direct mail does not work and how to make sure you have marketing documents that pull in response. Major markets you can target and how to do it.
  • P.R. AND OBTAINING PUBLICITY: What is publicity and how to use it as an effective marketing tool to obtain work. Why publicity is easy to get for private investigators and how to do it. Examples of investigators who have used publicity as a marketing tool and what it has done for their business. Understanding the "hidden" profits in writing an investigative book or story. How to write a press release and who to send it to. How to develop a press kit and how to develop a list of people who can put you in the newspaper, on the radio and on the tub. Specialized lists of directories and news media sources you can use to develop your free publicity plans. Different types of media exposure and how you can work up to the big time.
  • TALK PROGRAMS: How to get booked to give speeches and how to turn this into a powerful marketing technique that brings in mega- clients.
  • EXAMPLES: Examples of investigators who have used these techniques and became rich and famous. Examples of brochures, press releases, questions and answers you will want to know.

The author, Ralph Thomas, is often called the "guru of investigative agency marketing and public relations." He's successfully and consistently made sure his name and the name of NAIS and association members gets and stays in the news media. He's also called, "the man with the knowledge to produce effective and profitable direct mail and advertising campaigns." Now a life time of techniques used to do such promotions are yours. Don't get left out of the unique and successful approaches to marketing, advertising, public relations. With certificate of completion issued in Marketing and PR Techniques $45.00

MEGA-MARKETING TECHNIQUES FOR THE
PRIVATE INVESTIGATIVE AGENCY
How To Drastically Increase Your P.I. Business- By Ralph D. Thomas $45.00

Special Internet Discount Pricing: $35.00

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