Marketing
Without Advertising "What
a charming, graceful book! Anyone who wants to make the most effective
use of customers for word-of-mouth marketing needs to read what
Rasberry and Phillips have to say. I've been doing this stuff for
years, and still want to give a copy to all my marketing folks.....,"
Tim O'Reilly, founder of O'Reilly & Associates. |
The best marketing you can
do for your business is to concentrate on creating a high-quality operation
that customers, employees and other businesspeople will trust, respect
and recommend.
Marketing Without Advertising teaches small business owners practical
strategies to:
| • encourage customers to spread the good word about your
business • attract new customers and gain their trust • turn dissatisfied customers into loyal supporters • list your products or services widely and inexpensively • plan marketing events that will keep customers involved • encourage the media to comment positively on your business |
The 4th edition includes a
new chapter on using interactive websites for marketing and selling online,
and provides the latest marketing trends. It also covers "stealth
marketing," building customer trust through openness and developing
your customer base through personalized marketing efforts.
| Table of Contents 1. Advertising: The Last Choice in Marketing 2. Personal Recommendations: The First Choice in Marketing 3. The Physical Appearance of Your Business 4. Pricing 5. The Treatment of People Around You 6. Openness: The Basis of Trust 7. Deciding How to Educate Potential Customers 8. How to Let Customers Know Your Business Is Excellent 9. Helping Customers Find You 10. Customer Recourse 11. Marketing on the Internet 12. Dynamic Interactive Marketing 13. Designing and Implementing Your Marketing Plan 14. Creating a Calendar of Events Appendix Index |
Marketing
Without Advertising
Inspire Customers And Clients to Rave About Your Business to Create
Lasting Success - by Michael Phillips & Salli Rasberry
4th Edition,240 pp. Includes 21 forms $24.00
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